REVZILLA BROOKLYN
Store Experience Design
Comoto Holdings
CREATIVE DIRECTION, ART DIRECTION, BRAND IDENTITY
Until recently, the only in-person way to experience RevZilla’s motorcycle gear expertise and selection was a visit to the Philadelphia showroom. Following the successful opening of our second store in Denver, Colorado, I was tasked re-evaluating and updating the brand experience at our next to open location in Brooklyn, New York.
Upon its opening in June 2022, it quickly proved to be the most successful new store opening to date—not only blowing away expectations in its execution and sales figures, but also in how quickly it has been adopted into the neighborhood by locals, motorcycle enthusiasts, and brand loyalists alike.
“The store really is a celebration of the thrill of two wheels. We have a carefully curated assortment of products in the store, and with the integration of our content, as well as having the expertise of our amazing customer service team on hand, it really does make our location in Brooklyn the truest RevZilla experience to date.”
ZLA BROOKLYN “SUBWAY GRAPHIC”
ENTRANCE WAYFINDING SIGNAGE
REVZILLA MOSAIC MURAL
PROMOTIONAL ELEMENTS
