AMERICAN HONDA MOTOR COMPANY
True Adventure
Dailey & Associates
CREATIVE DIRECTION, ART DIRECTION, UI/UX, WEB DESIGN, PHOTOGRAPHY
Riding a motorcycling has always been about escapism and exploring the unknown. So it comes to no surprise that the quickest growing segment in the motorcycling world has been in the adventure category.
To accommodate the growing surge in popularity, as well as giving a fitting home to the highly anticipated release of the legendary Africa Twin motorcycle, a brand new, dedicated Adventure digital experience would be created—fully responsive and rich with custom content, photos, and videos. Additionally, print ads, web banners, P.O.P support elements were created, as well as an accompanying True Adventure app.
Africa Twin Teaser Page
This modular page was created nine months before the launch date of the Africa Twin. To keep excitement high, exclusive content components with specifications, gallery photos, and teaser videos would continue to be updated through the launch of the actual Adventure website.
AFRICA twin PRINT ADS
True Adventure WEBSITE
Africa twin PROduct page
TRUE ADVENTURE APP
This app would allow riders to tag and brand photos of their adventures with GPS coordinates, and share their experiences on social media, or with other adventurers on a feed via the True Adventure website.
