REVZILLA / INDIAN MOTORCYCLE
Open It Up Sweepstakes
Comoto Holdings
CREATIVE DIRECTION, ART DIRECTION, SOCIAL, UI/UX, WEB DESIGN, BRANDING, PHOTOGRAPHY
To tap into a new, wider, and younger demographic, Indian Motorcycle, along with Alpinestars and Bell Helmets, partnered with RevZilla to help energize the launch of the new FTR1200 motorcycle. RevZilla would give rise to the ‘Open It Up’ motorcycle and gear giveaway sweepstakes.
The campaign, which ran from May - July 2019 would have 120k entries, and 40k net new leads, generating over $4M in revenue. The video content accounted for 290,000 non-paid, organic views and the editorial articles garnered 76,000 unique page views.
The Open It Up Sweepstakes has been the largest marketing campaign in RevZilla’s history. Whether it is tallied through the lens of consumers, leads generated, RevZilla innovation, or general industry hype, it has proven to be a substantial tentpole event and has provided an ROI that tracks higher by the day.
Campaign Promo Spot
CAMPAIGN LOGO
CAMPAIGN LANDING PAGE
To create a page worthy of the fanfare and buzz of the hotly anticipated FTR, a unique, fully custom, immersive, responsive landing page experience was created—a first for a RevZilla promo.
It would not only allow audiences interested in the new FTR a closer, exclusive look, but also give potential new audiences a taste into the excitement of the RevZilla brand.
PHOTOGRAPHY
PRINT AD
Print ads were created to raise awareness and to give customers in the physical store spaces the opportunity to sign up for the sweepstakes through a unique QR code.