CYCLE GEAR
Comoto Holdings
CREATIVE DIRECTION, ART DIRECTION, UI/UX, WEB DESIGN, PHOTOGRAPHY
Since 1974, Cycle Gear has been committed to serving the riding community by providing quality motorcycle gear and parts, along with exceptional customer service. This dedication has helped the company establish a strong reputation among riders.
With a nationwide presence of over 160 stores and a robust digital catalog for online shopping, Cycle Gear has become the leading retailer of motorcycle essentials.
GET THERE. START HERE.
2022 marked a pivotal moment for the Cycle Gear brand. This transformative milestone encompassed a comprehensive refresh, breathing new life into the logo, tagline, monthly catalog mailer, website, and paving the way for new concept stores. The introduction of the 'Get There. Start Here' campaign signifies the brand's recognition of the necessity for change and its dedicated pursuit of delivering exceptional customer experiences in the motorcycle industry.
CYCLE GEAR UPDATED LOGO
The Cycle Gear logo was given subtle but meaningful updates to modernize, simplify, and clarify its distinctive mark. Additionally, the new tagline “Get There. Start Here” was created to more accurately reflect the updated brand tone.
CG CATALOG IDENTITY INTEGRATION
CONCEPT STORES alternate Logo
To further distinguish the elevated experience created by the new store concepts, and as a potential soft launch for a future identity takeover, a secondary logo was created and used. The motorcyclist graphic was added for flair and to ensure that it was more clearly and easily understood that the store was a motorcycle shop, rather than a bicycle one.
