I'm a hands-on creative with a passion for pushing boundaries, inspiring and collaborating with others, and delivering exceptional work. For over 20 years, I've led the charge on numerous award-winning and integrated advertising campaigns across a diverse range of channels—from web and emerging platforms and social media to TV and print.
As a storyteller, I specialize in developing integrated campaigns that bring brands to life across multiple touchpoints. With a focus on branding and design, I aim to create connected experiences that insightfully engage audiences and deliver meaningful results.
I refuel with photography, motorcycling, reading, playing guitar, spinning vinyl, making music, watching Premier League football, and spending quality time with my miniature dachshund Gus.
Some older projects can be found on Behance.
EXPERIENCE
CREATIVE DIRECTOR
FREELANCE CONSULTANT | NOV 2022 - PRESENT
BRANDS
Livewire / Harley Davidson, American Jazz Academy, AKSI Activewear, SMARTini Media, Frendii, Portraits by Michelle Sweeney
SENIOR CREATIVE DIRECTOR
COMOTO HOLDINGS | PHILADELPHIA, PA | NOV 2017 - OCT 2022
Directed creative vision for RevZilla, Common Tread, Cycle Gear, J&P Cycles, and REVER, ensuring cohesive messaging across digital, print, retail, and events, boosting brand awareness and customer loyalty.
Led creative for integrated campaigns across eCommerce, social media, email, video, events, and in-store, driving customer engagement and sales, contributing to $800M+ in annual revenue.
Developed content strategies, including video and editorial for Common Tread, growing social media engagement, increasing website traffic, and strengthening brand presence.
Collaborated with product, marketing, and merchandising teams to align creative with business goals, enhancing conversion rates and contributing to brand guidelines and style guides.
Managed and mentored a high-performing creative team of 15+ designers, copywriters, and photographers. Fostered a collaborative environment, improving efficiency and ensuring on-time delivery of brand assets like logos, photography, merch, packaging, and advertising materials.
Directed creative for new product and brand launches, developing campaigns that sparked excitement, drove sales, and expanded market share.
Managed creative budgets, optimizing resources for high-quality work while implementing data-driven strategies to improve campaign performance and ROI.
Stayed current on industry trends to maintain Comoto’s best-in-class status, overseeing marketing campaigns across digital, print, and experiential channels.
BRANDS
RevZilla, Cycle Gear, J&P Cycles, Common Tread, REVER, Bilt, Sedici, REAX, Street & Steel, Axial
DIGITAL CREATIVE DIRECTOR
DAILEY & ASSOCIATES | WEST HOLLYWOOD, CA | FEB 2014 - MAR 2017
Spearheaded the agency's transition to digital-first strategies. Led the development of innovative campaigns that seamlessly integrated digital elements into comprehensive marketing initiatives, enhancing overall effectiveness and reach, and contributing to increased revenue for the agency.
Led creative teams in developing award-winning digital solutions that enhanced customer experiences, drove brand awareness, and increased engagement across web, social media, and mobile platforms.
Successfully executed major website redesigns for clients like American Honda Motor Company, Nestlé, and Dole, resulting in increased revenue and improved brand engagement.
Worked cross-functionally with traditional media and strategy teams to ensure cohesive messaging and seamless execution across all digital channels.
Advocated for user-centered design in all digital projects, optimizing digital experiences for improved usability and conversion rates.
Developed and implemented cutting-edge digital strategies for key clients, fostering long-term relationships and driving business growth.
Cultivated a collaborative and innovative culture within the digital creative team, driving the creation of award-winning deliverables for our clients and the agency.
BRANDS
Honda Powersports, Dole, Alive! Multivitamins, Nestlé, Fender Musical Instruments
CREATIVE DIRECTOR & CO-FOUNDER
SENSIS | LOS ANGELES, CA | AUG 1999 - MAY 2013
Co-founded and shaped the creative vision of Sensis, establishing the agency as a leader in multicultural marketing by delivering culturally relevant, innovative campaigns.
Directed cross-channel campaigns for Fortune 500 companies and public sector clients, producing high-impact creative that resonated with diverse audiences.
Developed comprehensive brand strategies combining digital, social, and traditional media, increasing brand awareness and engagement for clients in competitive markets.
Led a multidisciplinary creative team of 10+, mentoring talent and fostering an environment of collaboration and creative innovation.
Crafted creative approaches that integrated cultural insights into marketing strategies, positioning Sensis as an industry leader and earning recognition for breakthrough campaigns.
Built and maintained long-term client relationships, delivering creative solutions that exceeded expectations and drove significant business growth.
BRANDS
AdCouncil, California Lottery, E-Verify, FEMA, Fox Entertainment, Johnson & Johnson, 89.3 KPCC, La Opinión, LA Streetcar, Minority Business Development Agency, OC Fair, San Diego Gas & Electric, Sears, Sempra Energy, Southern California Edison, SoCalGas, Toyota, Univision, U.S. Army, U.S. Coast Guard Academy, USCIS - Office of Citizenship
SKILLS
Creative Direction & Leadership
Award-Winning Campaign Development
Brand Strategy Development
Digital & Traditional Media Integration
Team Management & Mentorship
Cross-Functional Collaboration
Art Direction
Photography & Retouching
User-Centered Design
Storytelling and Narrative Development
Multicultural Marketing
Client Relationship Management
Data-Driven Design and Optimization
Resource and Budget Management
Audio Engineering
SELECT AWARDS/RECOGNITION
INC 5000
Sensis
Fastest growing private companies in the US
2007-2013
BAYMARD TOP 1% E-COMMERCE UX AWARDS
RevZilla
Automotive Parts & Specialty (mobile)
2012 INTERACTIVE MEDIA AWARDS
Ready.gov Website
Best In Class - Government
2011 INTERACTIVE MEDIA AWARDS
Versailles Cuban Restaurant Website
Best In Class - Restaurant
2011 INTERACTIVE MEDIA AWARDS
Sempra Energy Website
Best In Class - Utilities
2009 MEDIA MAGAZINE
U.S. Army - Multicultural Award
2009 MOBI AWARDS
U.S. Army - Best Mobile Direct Response Campaign
2009 PUBLIC RELATIONS SOCIETY OF AMERICA
LA Care Website - Prism Award
2008 INTERACTIVE MEDIA AWARDS
Cooperative of American Physicians Website
Best in Class – Insurance & Medical Categories
2008 MIXX AWARDS
Gold Winner - Multicultural
U.S. Army/Batanga – Leaders Among Us