REAX

REAX
Comoto Holdings

CREATIVE DIRECTION, ART DIRECTION, UI/UX, WEB DESIGN, PHOTOGRAPHY

After a decade of experience interacting with thousands of riders and reviewing countless products, RevZilla would partner with its parent company, COMOTO to bring to life REAX, a new motorcycle apparel brand focused on thoughtful design features, within a casual, refined aesthetic. Working directly in alignment with the product design team, I worked to define and refine the tone of brand, ensuring consistency throughout its experience.

Since its launch in 2018, REAX has continued to make an impact with the motorcycling community, as evidenced by its impressive annual sales of 12M and the overwhelmingly positive sentiment expressed in reviews. The entire line of REAX products is now easily accessible at revzilla.com, cyclegear.com, and all Cycle Gear store locations nationwide.

reax website

BRAND MARKETING