ORANGE COUNTY FAIR & EVENT CENTER
OC Fair Effect
Sensis Agency
CREATIVE DIRECTION, ART DIRECTION, PHOTOGRAPHY
The OC Fair aimed to raise awareness and attendance for its 2013 season as numbers had been dwindling in recent years. The 'OC Fair Effect' campaign was developed in both English and Spanish to remind Southern Californians of the fun and excitement of going to the fair.
The campaign ran from June to August 2013, and with the help of our targeted marketing efforts, it attracted almost 1.4M visitors, making it the second-highest attended fair in its history!
