american Honda motor company
Creative Direction, Art Direction
The "Journey" campaign was created to promote the Gold Wing Family and CTX1300 touring and cruiser class motorcycles.
In an effort to shift Honda away from advertising that traditionally had leaned more heavily towards promoting technological features and innovations, the focus was to rather include the moments of anticipation, excitement, relaxation and reflection that are a part of every long ride - and to show how Honda motorcycles are a part of your larger life journey.
Gold Wing ‘Journey’ Video
Campaign Print Ads
Display Banner Ads
Interactive animated 300x250, 728x90, 160x600 standard banner ads highlighted key features and innovations. Additionally, Rich Media units were created and deployed to further support the campaign.
Site Skins
