COMMON TREAD JOURNAL
Comoto Holdings
CREATIVE DIRECTION, UI/UX, BRANDING, PHOTOGRAPHY
With 1M monthly organic page-views, Common Tread is the established leading media platform dedicated to the world of motorcycling. With a commitment to entertaining, connecting, and inspiring riders from all walks of life, it provides a captivating platform to share stories, insights, and experiences that deeply resonate with the diverse motorcycle community. Through its unwavering dedication to delivering high-quality media content, Common Tread has firmly established itself as the go-to source, shaping experiences and fostering a strong sense of community among enthusiasts.
The introduction of the print publication added depth and dimension to the Common Tread experience, allowing readers to engage with compelling stories, visually stunning imagery, and immersive content in a tangible format. This expansion not only further solidified Common Tread as a comprehensive media platform but also catered to the diverse preferences and desires of its audience, ensuring a truly immersive and multi-faceted experience for all motorcycle enthusiasts.
LOGO REDESIGN
The updated Common Tread logo symbolizes the evolution and growth of the brand. With a refreshed and modernized appearance, the streamlined design embodies a refined and focused approach, emphasizing clarity and impact. The versatile logo seamlessly integrates into various platforms, reflecting a readiness to embrace and engage the audience where they live.
