U.S. COAST GUARD ACADEMY
Like No Other College in the Nation
Sensis Agency
CREATIVE DIRECTION, ART DIRECTION, WEB DESIGN
The U.S. Coast Guard Academy has a proud tradition as one of the most selective and admired colleges in America. They carry on this legacy by attracting students, particularly in the STEM field, who will have the potential to become our nation’s next generation of leaders.
In an effort to further distinguish itself from the county's other military service academies, the U.S. Coast Guard Academy looked to cultivate a community of a more ethnically and regionally diverse student body. The concept developed for the campaign emphasizes that a large part of the "Coastie" experience goes beyond the college classroom into something greater.
PRINT ADS
outdoor billboards
web/rich media banners
USCGA MICROSITE
This page provided information to potential recruits outlining the application process, benefits, and various summer programs offered by the academy. It would serve as a destination point for our banner ads and social media efforts.